The geo-targeting engine ensures your marketing reaches the right geographic audience. This document explains how location targeting is determined and customized.
Default Targeting Rules
In-Person Events
Primary radius: 50 miles (high density)
Secondary radius: 100 miles (medium density)
Extended radius: 200 miles (low density)
Centroid: Event venue coordinates
Online Events
Default: Event country (US, UK, etc.)
Expanded: English-speaking countries
Global: All supported regions
Hybrid Events
Combination of both strategies
In-person attendees: Geo-targeted
Online attendees: National
Audience Density Tiers
Tier 1: High Density (0-50mi)
Email frequency: All campaigns
Ad spend: 50% of budget
Audience quality: Highest
Tier 2: Medium Density (50-100mi)
Email frequency: Major campaigns
Ad spend: 30% of budget
Audience quality: High
Tier 3: Extended (100-200mi)
Email frequency: Announcement only
Ad spend: 20% of budget
Audience quality: Moderate
Custom Region Configuration
Override Defaults Settings → Marketing → Custom Regions
Options: • Add specific cities/metro areas • Exclude regions (already saturated) • Set custom radius per event • Target by postal code prefix
Use Cases: • Multi-city tours (different regions per event) • Regional exclusion (competitor events) • Destination events (tourism markets)
For destination retreats, expand targeting beyond the venue location to include travel hubs and urban centers where your audience typically lives.